Close

FAQs,
Google Ads

Looking for answers around Google Ads? You can find them per category on this page. Or a big long list all the way at the bottom of this page.

If a question is not listed, you can always contact us!

Contact us
FAQs FAQs FAQs FAQs FAQs FAQs FAQs FAQs

Most read per Google Ads category.


Search
Ads

Not only do we have a lot of experience in Google Search campaigns (both our founders started their career at Google itself), we are also premium partner of Google. This means that our staff needs to certify themselves every year to even work in Google Ads. We also have access to all of Google’s new updates and information. Furthermore we won some awards with our Google campaigns, check out our award cases if you are not convinced yet!

Tracking and measuring the performance of your Google Search campaign is key. We look at metrics such as conversions, cost per acquisition and return of ad spend to determine how we can optimise your Google Search campaigns even more.

Keywords play a crucial role in Google Search campaigns. They determine when your ads appear in search results. Well-researched and relevant keywords increase the chances of your ads being shown to users actively searching for products or services like yours, ultimately driving more targeted traffic to your website. Of course we can help you with finding the right keywords!

In Google Search campaigns, you have various targeting options. You can target specific keywords related to your business, select geographic locations, set language preferences, and even refine your audience based on demographics, interests, or device types. These options help you reach the right audience and maximise campaign effectiveness.

There are several benefits in running a Google Search campaign, firstly they allow you to reach users that are actively searching for your product or services. Secondly, they provide visibility on Google’s search results page (where a lot of people start their buyer journey). Lastly, you have complete control over your budget, targeting and ads.


Display
Ads

How can I measure the performance of my display and video ads on Google Ads?

We measure the performance of display and video ads on Google Ads by tracking metrics such as impressions, clicks, click-through rate, conversion rate, and cost per click or cost per impression. We also measure, for example, soft-conversions that indicate the quality of traffic.

How much does it cost to run display and video ads on Google Ads?

The cost of running display and video ads on Google Ads can vary depending on factors such as your budget, bidding strategy, and targeting options. You can set a daily budget to your liking (for example, €5, €20 or €50 a day) and adjust your bids to control your costs.

What targeting options are available for display and video advertising on Google Ads?

There are a variety of targeting options available for display and video advertising on Google Ads, including demographic targeting, geographic targeting, interest targeting, contextual targeting and remarketing.

How can I create effective display and video ads on Google Ads?

To create effective display and video ads on Google Ads, you need to have a clear understanding of your target audience, the message you want to convey, and the visual elements that will best capture their attention. It’s also important to use high-quality images or videos and to optimize your ads for mobile devices.

What are display and video advertising on Google Ads?

Display advertising on Google Ads refers to the ads that appear on various websites across the internet, including banners, images, and text ads. Video advertising on Google Ads refers to the ads that appear on YouTube and other Google partner sites in the form of videos.


Video
Ads

How can I measure the performance of my display and video ads on Google Ads?

We measure the performance of display and video ads on Google Ads by tracking metrics such as impressions, clicks, click-through rate, conversion rate, and cost per click or cost per impression. We also measure, for example, soft-conversions that indicate the quality of traffic.

How much does it cost to run display and video ads on Google Ads?

The cost of running display and video ads on Google Ads can vary depending on factors such as your budget, bidding strategy, and targeting options. You can set a daily budget to your liking (for example, €5, €20 or €50 a day) and adjust your bids to control your costs.

What targeting options are available for display and video advertising on Google Ads?

There are a variety of targeting options available for display and video advertising on Google Ads, including demographic targeting, geographic targeting, interest targeting, contextual targeting and remarketing.

How can I create effective display and video ads on Google Ads?

To create effective display and video ads on Google Ads, you need to have a clear understanding of your target audience, the message you want to convey, and the visual elements that will best capture their attention. It’s also important to use high-quality images or videos and to optimize your ads for mobile devices.

What are display and video advertising on Google Ads?

Display advertising on Google Ads refers to the ads that appear on various websites across the internet, including banners, images, and text ads. Video advertising on Google Ads refers to the ads that appear on YouTube and other Google partner sites in the form of videos.


Shopping
Ads

Google Shopping ads operate on a cost-per-click (CPC) model. This means you are charged when someone clicks on your ad. The cost per click can vary depending on factors such as competition, bid amount, and quality of your product feed and landing page. It’s important to set a competitive bid and monitor your campaign performance to ensure cost-effectiveness and maximize your return on investment (ROI). At Hide and Seek we work with Google Shopping experts, who can help you maximise your results.

Google Shopping ads and text ads differ in their format and appearance. Shopping ads display product images, titles, prices, and store information, while text ads are comprised of text-based headlines, descriptions, and URLs. Shopping ads are more visual and provide a product-focused experience, making them effective for showcasing products. Text ads, on the other hand, rely on persuasive text to drive clicks. Both ad formats have their own strengths and can complement each other in an advertising strategy.

Using Google Shopping ads offers several benefits, including: 1. Increased visibility: Your products are displayed prominently on search engine results pages, increasing their visibility to potential customers. 2. Product showcase: The visual nature of Shopping ads with product images and details helps customers make informed purchasing decisions. 3. Qualified traffic: Shopping ads target users who are actively searching for products, resulting in more qualified traffic and potential conversions. 4. Cost-effective: With the pay-per-click model, you only pay when someone clicks on your ad.

To set up Google Shopping ads, you need to follow these steps: 1. Create a Google Merchant Center account and provide accurate and up-to-date product data through a product feed. 2. Link your Google Merchant Center account to your Google Ads account. 3. Set up a Google Ads campaign and select the Shopping campaign type. 4. Customize your campaign settings, such as budget, location targeting, and bidding strategy. 5. Monitor and optimize your campaign performance regularly to maximize results.

Google Shopping ads are product-based advertisements displayed on Google’s search engine results pages. They showcase product images, titles, prices, and store information, making it easier for users to compare and purchase products directly from the search results. These ads are generated based on product data provided by merchants through a product feed, which contains information such as product attributes, availability, and pricing. Google matches relevant searches with the product feed to display relevant ads to potential customers.


Performance
Max

We measure the performance of a Performance Max campaign by looking at conversions, cost per acquisition and return on ad spend.

The cost of running a Performance Max campaing ads on Google Ads can vary depending on factors such as your budget, bidding strategy, and targeting options. You can set a daily budget to your liking (for example, €10, €20 or €50 a day) and adjust your bids to control your costs. We can help you establish the right budget for your campaigns.

Machine learning plays a crucial role in Performance Max campaigns. It automatically adjusts bids, placements, and ad creatives in real time to optimise performance. By analysing user behavior and performance data, machine learning helps deliver the most effective ads to the right people, maximizing conversions and advertising succes.

Yes! You can use Performance Max campaigns for all types of products and services. Whether you’re selling physical goods, offering services or promotion an app, Performance Max campaigns can help you maximise conversions and reach your target audience effectively.

To set up a Performance Max campaign you create a new campaign in Google Ads. There you choose for the Performance Max campaign type. You can define your campaign goals, budget and target audiences. Then, you have to provide ad assets like text, images and videos. Of course we can also help you with setting up and optimising your Performance Max campaigns!


DV360

How much does it cost to use DV360?

The cost of using DV360 varies depending on the specific features and services required by the advertiser. Typically, it operates on a cost-per-impression or cost-per-click model, with pricing determined by auction-based bidding. Advertisers can set a budget and bid for impressions or clicks, and the platform will automatically optimize their campaigns based on performance data.

What kind of businesses can benefit from using DV360?

DV360 is suitable for businesses of all sizes, from small startups to large enterprises. It can be particularly beneficial for companies looking to reach a wide audience across multiple channels and devices, and for those seeking advanced targeting and optimization capabilities.

What channels does DV360 support?

DV360 supports a wide range of digital channels including display, video, native, audio, and mobile. It also offers advanced targeting and optimization capabilities to help advertisers reach their desired audience.

What is DV360?

DV360 is an advertising platform developed by Google, designed to help businesses create, manage and optimize digital advertising campaigns across multiple channels and devices with a focus on premium publishers.

What makes DV360 unique?

DV360 is unique in that it offers access to premium inventory from top publishers, as well as advanced targeting capabilities, such as audience targeting based on first-party data and real-time bidding. Additionally, it provides a comprehensive suite of measurement and reporting tools to help advertisers analyze and optimize their campaigns.

 


Google
Ads

Google Shopping ads operate on a cost-per-click (CPC) model. This means you are charged when someone clicks on your ad. The cost per click can vary depending on factors such as competition, bid amount, and quality of your product feed and landing page. It’s important to set a competitive bid and monitor your campaign performance to ensure cost-effectiveness and maximize your return on investment (ROI). At Hide and Seek we work with Google Shopping experts, who can help you maximise your results.

Google Shopping ads and text ads differ in their format and appearance. Shopping ads display product images, titles, prices, and store information, while text ads are comprised of text-based headlines, descriptions, and URLs. Shopping ads are more visual and provide a product-focused experience, making them effective for showcasing products. Text ads, on the other hand, rely on persuasive text to drive clicks. Both ad formats have their own strengths and can complement each other in an advertising strategy.

Using Google Shopping ads offers several benefits, including: 1. Increased visibility: Your products are displayed prominently on search engine results pages, increasing their visibility to potential customers. 2. Product showcase: The visual nature of Shopping ads with product images and details helps customers make informed purchasing decisions. 3. Qualified traffic: Shopping ads target users who are actively searching for products, resulting in more qualified traffic and potential conversions. 4. Cost-effective: With the pay-per-click model, you only pay when someone clicks on your ad.

To set up Google Shopping ads, you need to follow these steps: 1. Create a Google Merchant Center account and provide accurate and up-to-date product data through a product feed. 2. Link your Google Merchant Center account to your Google Ads account. 3. Set up a Google Ads campaign and select the Shopping campaign type. 4. Customize your campaign settings, such as budget, location targeting, and bidding strategy. 5. Monitor and optimize your campaign performance regularly to maximize results.

Google Shopping ads are product-based advertisements displayed on Google’s search engine results pages. They showcase product images, titles, prices, and store information, making it easier for users to compare and purchase products directly from the search results. These ads are generated based on product data provided by merchants through a product feed, which contains information such as product attributes, availability, and pricing. Google matches relevant searches with the product feed to display relevant ads to potential customers.

Pay-per-click in an online advertising model is when advertisers pay a publisher each time the ad is being clicked on.

Google Ads gives you complete freedom over your budget, there is not a fix amount, but good to know that the avarage cost per click is 1€, depending on the industry. Small to mid-size companies spend between 1k – 10k per month on Google paid while big gigants company can spend up to 50 million.

There are a number of factor that can affect the price you pay per click, such as your targeting criteria, keywords, the text of the ad, the landing page, the maximum bid you’ve set, and more.

The cost can vary by industry depending on keyword competitiveness, audience demand, and targeting. The more competitive the industry is, the more expensive the price per click will be.

it’s improbable for a Google Ads campaign to be successful overnight as this need time for data analysis, tests and optimizations, in order to know what works and what doesn’t.

Want to know more or just spar?

Would you like to know more about who we are? Or do you want us to look at your online situation? Or are you just in for a chat? Please fill out the contact form and we will get back to you as soon as possible.